Archive for the ‘Founder vs. CEO’ Category

Achievement Lifestyle Interview : How Danielle used her Junoon to launch her company

Wednesday, September 21st, 2011

Do you feel like there’s too many obstacles keeping you from launching your idea?

Are you stuck trying to figure out what’s the first step?

For answers to these questions (and many more), please join me in my Junoon and Achievement Lifestyle Spotlight:  Danielle Spinola’s Junoon to start a Tea Company

What's stopping you from your Junoon?

What's stopping you from your Junoon?

I recently had the pleasure of interviewing Danielle Spinola, founder of Tupelo Honey Tea (, and her amazing journey through the world of entrepreneurship. As the interview progressed, I was amazed at how many responsibilities she had to juggle at once!  At the start of the company, she was a Mother (her children were 6 and 20 months!), a wife, and a bootstrapping entrepreneur.  Courageously, in the face of adversity, Danielle decided to launch Tupelo Honey Teas, a company which she plans to make “The Starbucks of Tea”.

During our conversation, I was impressed how Danielle moved through the different stages of Junoon, especially the fourth wave of Junoon, Metaphysical Energy, a phase that engenders energy beyond your wildest imagination.  It’s easy to see how a mother of two, wife, and bootstrapping entrepreneur needs the fourth wave of Junoon to accomplish her goals!

In the interview, you get insight on:

  • How Danielle was able to launch while balancing her family and work life
  • How to find your passion (Hint* The formula is:  Find something you love+ you’re good +contribution = Time to launch!)
  • Ways Danielle micro tested her idea
  • And much, much more

If you love tea, looking to start a business, want to accomplish an amazing goal, lead an achievement lifestyle, or just like some inspiration, then this podcast is for you.

Click Here to Listen to the Podcast

Great Leaders use Junoon to Build Great Companies

Sunday, May 15th, 2011
Great Leaders Build Great Companies

Great Leaders Build Great Companies

According to several business bureau statistics and common social understanding, 50% of businesses fail within the first two years of starting and the next 20% fail within the next two years. The rate of success for an entrepreneur, a new business idea, a new product, or a new service is dismally low. So, how to do these iconic companies like Apple, Google, and Intel become so successful? How do entrepreneurs like Larry Page, Steven Jobs, and others build such great companies? What do these companies have in common?  Besides their success, you cannot help but notice their passion for excellence. It appears that every employee in the company shares the founders’ vision and passion. How do these companies create such a high performing culture with the single focus on the founders’ mission? How do they keep their teams motivated on projects that may take years to complete? What is it that they do to inspire such loyalty and commitment?

There are several reasons why a company becomes successful, they may have a breakthrough product like Apple and Google, or high performance service like Southwest Airlines, or brilliant people and operational execution like Intel and/or in some cases being at the right place at the right time. Clearly these are factors, however the one undeniable trait in all of them is that they are managed by leaders who inadvertently drive their vision using the principles of Junoon.

Junoon is an ancient expression that refers to a very powerful state of achievement. They remain in this state and know how to transfer their Junoon down through the organization—at every level, without it ever being watered down.  Their Junoon spreads virally throughout their organizations resulting in a culture that is passionate and emotionally committed to fulfilling their leaders’ goals.

They practice the five components of Junoon:

  1. Pure Inspiration – Their miraculous ability to make a “leap of thought”, identify that one mission, a clear vision that will have a dramatic, positive effect on their company.
  2. Sixth Sight –They see the whole path. What needs to get done! How to do it? What actions need to be taken? And why is it a priority?
  3. Fanatic Focus – They drive the entire organization’s focus to achieve the one goal that will have a dramatic positive effect.
  4. Metaphysical Energy –  They tap into an energy source that provides them with insurmountable physical, mental and moral energy to reach their ultimate goal.
  5. Social Junoon –  They start a movement by getting their employees, investors, and the whole industry buy into their vision.

So, tap into your Junoon and build a great company, and do not be another statistic.


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the author of ‘Driven’


5 Waves of JUNOON

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Michael Bosworth

Michael Bosworth

Best Selling Author of "Solution Selling"

"Driven is a ground-breaking book that will energize our society to take action to make our world a better place to live. My Junoon is to support and empower young women who are unfortunate victims of trauma, addiction, and abuse"