Junoon Spotlight: Tony Fadell

“You have to imagine the entire product in advance before you build it.” –Tony Fadell

Junoon in action

Junoon in action

Do you find it difficult to make your dream a reality?

Does it seem like the world is stopping you from obtaining an achievement lifestyle?

In the 1990’s, Tony Fadell was one of the industry’s leading experts. He was the co-founder, CTO, and director of Engineering for Mobile Computing Group for Phillips.  At the height of his career, Fadell decided to take a turn and create his own consumer electronic company. His new company, Fuse, was set to launch when tragedy struck. The company failed to raise a second round of funding, and had to close even before taking off. Instead of looking for the comfort of an old job, Fadell pressed forward, and began pitching his ideas to companies…one of which was Apple. Apple was excited about his idea of a personal music player, and decided to bring him on board.

His ability to press on, to obtain fanatic focus, is what helped him stay focused on what he wanted to achieve. This fourth wave of Junoon, fanatic focus, does not let the individual become distracted by things outside their ultimate goal. Fadell was passionate about his idea, and wanted to move it into an arena where it could be successfully executed.

Fadell entered Apple in 2001, and began to work on a product that he had already finished in his mind. His ability to see the whole product, imagine its finality, focuses on another wave of Junoon, Sixth Sight. In the sixth sight, you see what you need to do, how you need to do it, and why you need to do it. You experience a breakthrough. You translate your plan into practical reality.

During his time at Apple, Fadell has been accredited as being the unspoken genius behind the Ipod. His ability to find his Junoon and pursue his greatest goal, led him to develop a device that would change the world.

Click here to download your free Junoon Workbook.

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One Response to “Junoon Spotlight: Tony Fadell”

  1. [...] Are you looking for ways to “engineer” and “hack” luck, so that you may unlock your greatest potential? [...]

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Al Ries

Al Ries

Author and Co-Author of 11 Best Selling Marketing books.

"My Junoon is to help the world understand that there is no reality, there are only perceptions. If we are to fix large-scale global problems, we need to use marketing principles to deal with these perceptions."